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Research papers

Productivity in international research

The main argument is that the methods and the facilities for designing and controlling multi-country research have evolved from the primitive approach of the 1950's to a sophisticated and versatile methodology which is still being developed and...

Catalogue: ESOMAR Congress 1988
Author: Michael Wilsdon
September 1, 1988
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Citation

Wilsdon, M. (1988a, September 01). Productivity in international research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/productivity-in-international-research


Research papers

Managing marketing productivity

In this article we present new characterizations of marketing productivity that address current trends in the economy and in information technology. Recent work in the field of management science, building on ideas from engineering, economics and...

Catalogue: ESOMAR Congress 1988
Authors: David B. Learner, Fred Y. Phillips, John J. Rousseau
September 1, 1988
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Citation

Learner, Phillips and Rousseau (1988a, September 01). Managing marketing productivity. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/managing-marketing-productivity


Research papers

Cases and causes of structural change in retailing

The paper considers general trends of structural change in terms of averages per type of trade. It consists of two parts. The first paper is descriptive, and gives an international comparison of trends concerning average shop size, number of shops...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Authors: Bart Nooteboom, Roy Thurik, Sjaak Vollebregt
June 4, 1986
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Citation

Nooteboom, Thurik and Vollebregt (1986a, June 04). Cases and causes of structural change in retailing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/cases-and-causes-of-structural-change-in-retailing